If you’re still using an old email address that doesn’t fit your career goals, you should create a new one. Recruiters and hiring managers already know the job responsibilities when they draft the job description, you don’t need to tell them what you did, but what you achieved. A put-together, professional-looking LinkedIn profile will help you attract more views, connect with people from your niche, promote your skills, and land opportunities. Because All Star profiles are 40x more likely to be contacted about job opportunities than any other profile level and they are 18x more likely to show up in search results. Stuff like, “awesome tips,” “love this advice,” “thanks for sharing,” etc. While those are all great, they’re probably not going to make their way to the top. I’ll bet you’ve seen those posts from people in your industry with a couple hundred likes and comments. Those posts are racking up tens of thousands of views which means any comments left on them are getting in front of those eyeballs too. However, of that same user base, only 1.2% create content (posts, comments, etc.) weekly. If you’re only relying on searches and keywords, your presence is going to be limited and the competition is high. Limit to most relevant skills to maximize impact–profiles with skills get up to 2x more views and 4x more messages. The main differences between LinkedIn Premium Career and a free LinkedIn account focus on more advanced tools for job-seeking, visibility, and access to information. Premium Career is great if you want to accelerate your job search, want to network faster, or need exclusive insights to stay competitive for the roles you want. Use your existing network to build a larger network by asking for recommendations. Those in your network can put their stamp of approval on you, and that can give job seekers a significant advantage when reaching out to hiring managers. That’s 50 opportunities to include keywords and skills that will help you show up in search results and land more job opportunities! Communication Strategist & Senior Manager @Sociabble” to emphasize value and keywords. Align your profile keywords with target job postings to surface in recruiter searches. In this guide, you’ll find many powerful short professional bio examples and templates. The Featured section spotlights your top achievements, such as standout projects, presentations, or portfolio links. Upload documents, media, or posts here to grab attention–recruiters linger on profiles with tangible proof of impact, according to Sociabble’s 2026 guide. Position your strongest items at the top to capture interest immediately, tying them to skills and experiences for a cohesive narrative that supports your job search goals. As a talent acquisition professional, you’re marketing yourself and the company you’re hiring for in your headline — and asking potential candidates to trust their futures to you. You can probably tell by the name, this section is where people who have worked with you vouch for your skills, work ethic, and all that good stuff. Before we dive in, if you’re not a student, a recent grad, or a career changer, please remove your graduation years from this section to protect yourself against ageism. And if you have an uncommon or ambiguous job title, this is the place where you can clarify what you actually do for a living. How Do I Optimise My Linkedin Headline For Seo? It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact… Add your professional credentials to your profile under the Licenses & Certifications section. Here, you can detail the name of your credential, issuing organization, issue date, expiration date (if applicable), and credential ID and URL. And while there’s no such thing as a “perfect” LinkedIn profile, I’m positive you can get close to the mark with my outlined tips. But networks that are too big can dilute the primary purpose of your profile. This can be considered a cause marketing strategy, and can help you stand out in the sea of clutter. LinkedIn shares some profile analytics when you’re logged into your account, including the number of people who have viewed your profile and how often you appear in search results. You can locate this data by navigating to the section titled ‘Analytics’ on your logged-in profile. Try searching for people who have roles at companies you are interested in working at, or are connected to people you already know. When you reach out to make a connection, make sure to add a short message explaining why you hope to connect. Start by building out your network and adding people like family, friends, past coworkers, and classmates. If you’ve added your school, experiences, or organizations to your profile, you can see former classmates and co-workers to connect with on the My Network page or by using Search. Explore the Guide to Networking for Job Seekers for more advice. Free Resume Builder & Cv Maker App Also, you can’t convince people on a whim by claiming to be disruptive or innovative. You show these qualities through the insights and stories you share. Instead, they’re a generic rehashing of terms that LinkedIn users and recruiters have seen hundreds of times before. I have seen these words creep into LinkedIn headlines and about sections several times. The keywords should align with your career goals and tell LinkedIn’s algorithm who you are and what you do. Recruiters turn to LinkedIn for daily searches in 2026, looking for profiles that align with job descriptions. An optimized profile boosts your visibility–verified ones get 60% more views and 30% more connection requests, based on LinkedIn Research. LinkedIn offers some pre-installed background photo options, or you can upload your own. Your background photo doesn’t need to be a photo of you, though it can be. Choose an image that fits into the recommended size parameters, 1584 pixels wide by 396 pixels high. For example, let’s say your name